Concept of Interculturality
After investigating the individual experiences in terms of the adaptation challenges through the interviews, I realise that most of them are aware of the differences of cultural is part of the challenges for adaptation they are facing especially when they need to communicate with someone or a group of people. International creative individuals in the UK creative industries mean that they will bring the diverse backgrounds and knowledges in creativity to communicate with the UK creative industries, which also bring a challenge of cross-cultural adaptation that I mentioned in the unit three. For investigating more about how to communicate better with a diverse cultural group, I tried to explore the concept of interculturality to see how it could apply in the cultural communication in this project. To give a interpretation- The term “interculturality” understood as the relations that exist between culturally diverse human groups in a given society, is a complex one currently used to refer to the relations that exist within society between diverse majority and minority constellations defined in terms not only of culture but also of ethnicity, language, religious denomination, and/or nationality. (Dietz, 2018)
Intercultural communication competence(ICC)
The adaptation abilities require the ability of networking and being able to communicate with people having a different cultural background than you. The intercultural communication competence is a ability to communicate effectively and appropriately in various cultural contexts.
Below’s image is five dimensions of Intercultural Communicative Competence

Cross culture communicating in Art case study

The designer Guarnaccia of the Cross cultural Chair project collaborate with designers from some countries in the world to produce ‘local chair’. This could be one of my case study for intervention because it is about a co-creation project that brings creativity together from different areas around the world. With the purpose of using chair to analyze the concept of sitting with different perspectives based on different cultural background. In my point of view, it also provided a platform for cultural communication that within the same context of “chair”, people would get to know each other’s culture and learn about the differences. It also reminds me that co-creation could not just to be a collaboration of creating art, but it could like people to understand that it is interesting and valuable to communicate with different cultures which will give you a open-minded mind when you are trying to engage with a new environment which is mentioned by the attitude that intercultural communication competence needs.
Dietz, G. (2018) Interculturality, Available at: https://www.researchgate.net/publication/327455124_Interculturality